Shopping via mobile phone exploded during the pandemic and sped up the development of m-commerce as well as client assumptions during a touchy time. Let’s face it, the pandemic put a burden on supply chains, stock and fulfillment processes, mobile applications, and back-end frameworks.
The shift toward m-commerce was underway years ago when consumers began using mobile apps to order retail products for curbside or in-store pickup and home delivery.
According to this global shopper study, 90% of millennials, 84% of Gen Xers, and 53% of baby boomers use mobile ordering. And 92% of retail decision-makers agree that more shoppers are using mobile ordering, even now that the pandemic is over.
World of Mobile and Hybrid Commerce
To underscore this new reality, the study revealed some telling numbers. 69% of consumers say they prefer a blend of in-store and online shopping, and the proportion is even higher for Millennials (74%) and Gen Xers (73%). Moreover, 67% of shoppers say they prefer to shop at online retailers that also have a physical location. But 67% of consumers prefer having items delivered, and 60% prefer shopping with retailers that let them pick up orders in-store, curbside, or from another location.
Integrate the mobile phone device before, during and after the sale
Leveraging Strategy and Technology to Tackle Challenges
It’s a crucial time to act quickly, strategize proactively, and make sure we all have the right systems and technologies to support m-commerce and the other challenges of today’s business environment.
Before the foot traffic happens:
- apps can provide for a space for pre-customer engagement
- a mobile app can introduce new customers to your product line
- a app can provide for notifications to improve loyalty
- In-store shoppers can scan to learn more about your products
- Coupons and promotions can be sent to increase sales capture
- Your shoppers are mobile, so your staff can be mobile too
After brick & mortar:
Know that the phone is the main device that your customer has on their person most of the time. If it’s not an app, it can be a text, a mobile mini site, or an email that keeps your customer engaged.