If you’ve ever felt like sales is more performance art than job title, this book is for you. Whether you’re new to the game or already a seasoned closer looking to sharpen your edge, How to ROQNROL Your Customers breaks down the rhythm of real connection — the kind that turns conversations into commitments and prospects into believers.
These aren’t gimmicks. They’re principles — seven of them — rooted in how people actually think, feel, and respond. They’ve been taught to sales teams inside Fortune 500 companies and are now distilled here so you can apply them anywhere. So plug in, learn the moves, and get ready to ROQNROL your customers like the natural you already are.