Description

How to ROQNROL Your Customers: The 7 Foundational Principles to Sales Communication isn’t about memorized scripts, high-pressure tactics, or flashy personality tricks. It’s about understanding how people respond when they feel heard, respected, and aligned with your message.

Based on a framework used in Fortune 500 companies, this book distills seven timeless principles that guide effective human interaction. These aren’t trends or gimmicks—they are universal laws that top sales professionals intuitively follow but rarely explain.

Inside, you’ll discover how to communicate with clarity, reduce friction, and create momentum in every conversation. Each principle is paired with practical exercises and real-world examples so you can apply them immediately to sales calls, negotiations, and everyday client interactions.

Whether you’re new to sales or a seasoned professional, ROQNROL helps you replace tension and confusion with alignment and trust. The result: better conversations, cleaner closes, and a sales process that feels natural, confident, and effective—without the noise or burnout.

Questions

What is ROQNROL?

The seven principles of sales communication, the ones that hold up under every new tactic that comes along. Tactics expire. Principles don’t.

Where did it come from?

Chip taught this program live, in the room, to hundreds of salespeople and teams, including Fortune 500 rooms at American Express and the University of Phoenix. The book is that program, written down.

Who is it for?

Salespeople, and anyone whose work means talking another person through a decision honestly.

What formats can I get it in?

Paperback, $9.95, here in the shop or on Amazon. A Kindle edition is built and on the way.

Is there a free way to start?

Yes. The Seven, all seven principles, are a free PDF. Read them first; the book is there when you want the whole thing.

Also on Kindle